Warwickshire Young Carers is a charity that supports and improves the lives of children who find themselves having to help care for their families. Working with children from the age of 8 upwards, they help make a difference to the carers' lives by encouraging them to take time out to relax, take a break and to realise their own dreams.
I was approached to rebrand the organisation as a piece of pro-bono work, giving them a more contemporary appearance. The new brand needed to work for a range of stakeholders and audiences from government and funding bodies as well as being approachable to the children themselves.
Warwickshire Young Carers is a charity that supports and improves the lives of children who find themselves having to help care for their families. Working with children from the age of 8 upwards, they help make a difference to the carers' lives by encouraging them to take time out to relax, take a break and to realise their own dreams.
I was approached to rebrand the organisation as a piece of pro-bono work, giving them a more contemporary appearance. The new brand needed to work for a range of stakeholders and audiences from government and funding bodies as well as being approachable to the children themselves.